User-generated content has been a hot topic for years. In fact, 92% of consumers trust this type of content, according to the Nielsen Consumer Trust Index.

Brand messages that are shared by employees are reshared more than those shared by a brand. This is because people trust other individuals much more than they trust companies and corporations.

But user-generated content isn’t just about marketing to consumers: When it comes to your company’s internal communications, content generated by your employees can be highly engaging and effective. 

So, how does user-generated content work, and what are the benefits? Is it even relevant to your company? Keep reading to find out all the facts, below.

What is user-generated content?

Essentially, user-generated content is created by any team member in your company, from executives to employees. Blogs, videos, images, presentations, and more can fall under this umbrella.

User-generated content is created to aid other employees in their roles and to keep them informed. This type of knowledge sharing can be more structured, as in the case of trainings, or can happen organically, through discussions and comments regarding the content.

What are the benefits of user-generated content?

Constantly flowing communication

Did you know that a lack of communication or even poor communication is one of the leading reasons behind project failures?

According to the Forbes Insights Strategic Initiatives Study, nine out of ten CEOs believe that communications is critical to the success of their strategic initiatives, and nearly half of respondents cite communications as an integral and active component of their strategic planning and execution process.

This means that effective communication is essential for a healthy internal employee culture. There will always be tasks that require employees within various departments to converse with one another. Missing any vital person in the chain of communication could lead to serious consequences of the project at hand.
The solution is therefore a centralized communication platform, where all other employees are able to share their thoughts and comments allowing for effortless dialog between co-workers.

Enhanced learning for newcomers

One of the hardest parts of starting a new position is catching up to the rest of the pack in terms of both relationships and knowledge sharing. 

While companies often offer effective interdepartmental training for new employees, there will always be an extra tip or two to be picked up from veteran staff members. 

Instructions and insights from those already comfortable in their working roles will help newcomers overcome and understand the challenges within their own roles in the organisation.

Improved employee feedback and confidence

One of the biggest issues for employees is that they often don’t feel as though their voice is heard in the workplace, or that they even have one at all. 

This can have dire consequences, as it affects motivation, creativity, and productivity. 

So, no matter whether the company is laying down foundations for a new project at hand or thinking of introducing and implementing new policies, employees can feel left out.

Employee-generated content, such as blogs, videos, or social media posts—alluding to the company’s mission or the overall benefits of its products and services, for instance—will give everyone else within the team a sense of involvement within their professional community.

Elium makes this incredibly simple, as employees have easy access to generate and share content. Not only that, but there is also a feedback loop where individual contributors, team mates and managers can collaborate and improve on the shared content. 

Outside-the-box thinking

Getting your employees to be creative and think outside of the box when it comes to their roles in your company can often prove to be mission impossible. More often than not, they tend to fall into a rhythm of what’s expected of them, which is hard to get out of. 

To produce fresh content, employees and teams need to analyse issues, think of new ideas, and communicate those ideas and processes with one another.

By sharing knowledge with one another, employees will become inspired and gain new perspectives. It will develop their thought processes and lead to greater innovation in other areas of their work, allowing them to tackle arising problems with ease. 

Remember that knowledge sharing is typically done through social communication apps, where it gets lost and scattered. For optimal efficiency and communication, Elium offers a unique platform where employees can tag each other, comment, and even take over a document to edit it and release a new version.

What this all means is that content doesn’t get lost and, therefore, transparency and engagement are increased for the benefit of future users. 

How to find your internal content creators

It’s important to first build a strategy before releasing any user-based content. Start by identifying who would likely be most interested in creating content for other team members. Look for: 

  • Employees who are natural brand advocates
  • Team members who are most active on social media
  • Those who are seen as subject matter experts within their teams

Make sure to hold training sessions for individuals who are interested, and never force this task on your employees—it will be seen as more of a chore than anything else.

Build credibility and trust with user-generated content

User-generated content can make for a productivity- and creativity-boosting goldmine among employees.

From the users creating the content to those reading it, user-generated content is full of benefits. Not only will it force employees to think outside the box, but it will also skyrocket a sense of community, increase engagement, and help spread brand awareness.

Are you keeping your employees engaged and informed? With Elium, you can. 

How technology can help speed up knowledge sharing

How many times have you had to go back to search through documents and group chats, spending hours at a time locating specific information? Or even worse, never finding it?

Fortunately, that’s something that never needs to be repeated again. With Elium, you can bookmark web articles in a flash, reference existing company documents, and perform a quick search that will retrieve knowledge from everywhere with the platform. This includes stories, spaces, profiles, and tags.

What’s more, you can tag colleagues in a thread—to ask for feedback, for instance—ensuring that pertinent information never gets lost in a heap of other less relevant communications. 

With document versioning, you can use Elium to help you quickly spot any changes made, and restore old versions of a document as needed. 

Supporting greater communication and better knowledge sharing between coworkers: Elium is there every step of the way. 

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