Sharing market intelligence within the organisation

As the 3rd horse betting operator worldwide, PMU has been designing, developing and organising horse betting since 1930. International competitive intelligence is key for PMU's Product and Market Watch Department.

industry
Gaming
solution
Market watch
revenue
10 billion euros
countries
1
Download the full report

The challenge

Back in 2009, PMU's Product and Market Watch team wanted to use a collaborative intelligence SaaS software to avoid overloading the internal IT resources. Enabling PMU to be more reactive to market changes was vital as the market's information, players and institutional documents would be accessible to make better strategic decisions. The project was to provide easy access to an international news feed and to support PMU's international development.

Benefits

Elium is a user-friendly platform. It gives quick access to relevant content. Collaborators can centralise content, interesting information flows and bring together up-to-date knowledge bubbles. This easily adaptable structure gives collaborators full autonomy over the platform. Finally, Elium eases knowledge organisation. Staff members can create spaces and tabs in one click, move, edit and archive content easily.

I particularly appreciate how Elium combines the dynamics and the collective intelligence of social networks with a structured document database. This reinforces the impact and scope of our work.

MONIQUE DUIZABO, MARKET INTELLIGENCE MANAGER AT PMU

Grab my free copy of the full report!