Market Watch Weekly Digest Template

What is a market watch weekly digest?

A market watch weekly digest is a structured briefing that compiles the most relevant competitive intelligence, market signals, and industry developments from the past week into a single document. It gives decision-makers a curated summary they can read in minutes rather than monitoring dozens of sources themselves.

Market intelligence is only valuable when it reaches the right people at the right time. Most CI teams collect more intelligence than they distribute — insights accumulate in folders while executives decide without them. A standardised digest solves this by creating a predictable rhythm: every Monday, leadership receives a structured summary of what happened, what it means, and what to consider. Consistency builds the habit; structure makes the content actionable.

Who should use this template?

This template is for teams responsible for market monitoring and strategic intelligence:

• Competitive Intelligence Analysts — compile and curate weekly intelligence from multiple sources into a structured briefing
• Heads of Strategy — distribute actionable market signals to leadership and functional heads
• Product Managers — monitor competitor feature releases, pricing changes, and positioning shifts
• Market Research Leads — track regulatory developments and industry trends relevant to strategic planning

What’s included in this template?

The template has two parts: structured metadata fields and the digest body.

Metadata fields classify each issue:

• Digest title and issue number (e.g. MW-2026-07)
• Coverage period (week of DD/MM/YYYY)
• Editor — the analyst who compiled the digest
• Distribution list (executive committee, product, sales)

Digest body organises intelligence by category:

• Executive summary — three to five key signals with strategic relevance
• Competitor moves — product launches, partnerships, funding rounds, and leadership changes
• Regulatory and policy — new regulations, compliance updates, and government actions affecting the market
• Industry trends — analyst reports, market data, and technology developments
• Customer and market signals — churn indicators, RFP activity, and demand patterns
• Recommended actions — specific responses suggested by the CI team with priority and owner

How to create and customise this template in Elium

1. Open the Template Builder — Go to your profile menu and select the Template Builder tab, or click “+ Create” and choose “Create a new template”.
2. Set the scope — Choose an icon, enable the template, and decide whether it applies platform-wide or to specific spaces (e.g. Strategy or Market Intelligence).
3. Add structured fields — Click “Field” to add metadata: text fields for digest title and issue number, a date field for coverage period, a user field for editor, and a tag field for distribution list (pre-populate with “Executive Committee”, “Product”, “Sales”, “All Staff”). Mark title and coverage period as mandatory.
4. Build the digest structure — Use the “+” button to add content blocks: a text block for the executive summary, then separate sections for competitor moves, regulatory updates, industry trends, customer signals, and recommended actions. Use a table block for recommendations (columns: action, priority, owner).
5. Preview and save — Review the template layout, then save. CI analysts can now select it when publishing each week’s digest, and you can apply it to existing content in bulk.

How AI helps you create and use this template

Capture faster. Feed Elium’s AI the raw intelligence you have gathered during the week — news articles, analyst notes, CRM signals, and internal observations. It categorises each item, drafts summaries, and suggests which signals warrant executive attention — so the analyst curates rather than writes from scratch.

Retrieve smarter. A strategy director asks Elium’s AI: “What have competitors announced about AI features in the last three months?” The AI surfaces the relevant entries from past digests — a longitudinal view that reveals patterns no single weekly issue shows.

Why teams use Elium for market intelligence

Competitive intelligence loses value every day it sits unseen. When insights are trapped in email attachments or slide decks, they reach a fraction of the people who could act on them. Elium makes intelligence accessible: structured digests create a predictable briefing rhythm, search lets anyone query past intelligence, and permissions ensure sensitive analysis reaches the right audience.

Servier — a global pharmaceutical group with 22,000 employees across 140 countries — runs its competitive intelligence programme through Elium. A 25-person CI team publishes weekly digests that reach over 1,000 users across all therapeutic areas. Monday distribution drives peak engagement as teams review curated summaries of competitor moves and market developments.