This policy explains the cookies we use on the Elium website (elium.com) and the choices you have. It does not cover the Elium platform that customers sign in to. For that, read the Platform cookie policy.
The company responsible for the data described here is:
Elium is based in Belgium. This website follows the General Data Protection Regulation (GDPR, Regulation 2016/679) and the Belgian Act of 13 June 2005 on electronic communications.
A cookie is a small text file that a website stores on your device. It lets the site recognise your browser when you open another page or return later. Some cookies are needed for the site to work. Others are optional and only measure how the site is used.
Some cookies are for advertising: they tell the platforms we buy ads on that a visit came from one of their ads. We only set those if you choose them, and you can refuse them while still allowing measurement. We do not sell your data.
These are needed for the website to work the way you asked it to, so we do not ask for consent: without them the site cannot remember your language or your cookie choice.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| cookie_consent | Elium | Stores your answer to the cookie banner, so we do not ask again on every page | 1 year |
| NEXT_LOCALE | Elium | Remembers whether you chose English or French | 1 year |
Both are first-party cookies. They stay on elium.com and no other company can read them.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| crisp-client/… | Crisp | Identifies your chat session so a conversation with our team survives moving between pages. It carries a random session id, the campaign parameters in the link you arrived by (so we know which ad or email brought you), and whatever you choose to tell us in the chat. | 6 months |
The bubble in the corner is Crisp, the tool our team answers messages with. It stores a session id so a conversation follows you from page to page — not to profile you. Crisp is a French company and processes this data in the European Union.
If you refuse this category the widget is never loaded, and there is no chat bubble: that is the trade-off, and the contact form on our contact page still reaches us. If you turn it off after having used the chat, the bubble disappears on your next page load — once loaded, Crisp gives us no way to remove it from the page you are on.
We use Microsoft Clarity to understand how visitors use the website: which parts of a page people read, where they click, and which pages confuse them. Clarity records mouse movement, clicks, scrolling and the pages you open, then replays that back to us as a session. The recording carries a random identifier rather than your name, but it is still personal data and we treat it as such. We use it only to improve the pages themselves, never to build a profile of you.
Clarity is optional. If you reject cookies, we do not load Clarity at all, so it sets nothing and records nothing.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| _clck | Microsoft Clarity | A random identifier for your browser, so separate visits can be linked. It holds no name, email or address. | 1 year |
| _clsk | Microsoft Clarity | Joins the pages you open into one recorded session | 1 day |
We also use PostHog to understand how the website is used across visits: which pages lead to a demo request, where people drop out, and which changes actually help. PostHog counts pages and clicks; it does not record your screen the way Clarity does.
PostHog is optional in the same way. If you reject cookies, we do not load it at all, and if you change your mind after accepting, we erase its cookies and stop counting straight away.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| ph_phc_…_posthog | PostHog | A random identifier for your browser, so pages you open across visits can be joined into one journey. It holds no name, email or address unless you give them to us in a form. | 1 year |
Two things about our PostHog setup.
ph.kp-sandbox.com, a host we control, rather than PostHog's own domain.Finally, we use Google Analytics 4 to count visits and see which pages lead to a demo request. Until August 2026 these tags were loaded through Google Tag Manager, which also pulled in advertising tags we had not reviewed; we now load each tag directly so that every one answers to the choice you made here.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| _ga, ga… | Google Analytics | A random identifier for your browser, used to count visits and see which pages lead where | up to 2 years |
We also use HubSpot's contact tracking, so that when you send us the demo form we can see which pages you read before asking. It is our own customer record, not an advertising network.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| hubspotutk, __hstc, __hssc, __hssrc | HubSpot | Links your visits to the message you send us through a form, so we can answer in context | up to 6 months |
Three things you should know about how we have set Clarity up.
These exist so the platforms we advertise on can tell that a visit, or a demo request, came from one of their ads. Without them we are paying for campaigns we cannot measure. They are the only cookies on this site that another company reads, which is why they are a separate choice you can refuse on its own.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| gcl… | Google Ads | Records that you arrived from a Google ad, so a later demo request can be attributed to it | 90 days |
| li_sugr, UserMatchHistory, AnalyticsSyncHistory, lms_ads, lms_analytics, bcookie, bscookie, lidc, li_mc | Recognises a visit that came from a LinkedIn ad, and lets LinkedIn show our ads to people who have read these pages | up to 1 year |
Three things about how we have set this up.
Some pages load a service from another company. These services set no cookies, but your browser has to connect to them, so they do receive your IP address.
Select Cookie settings at the bottom of any page. The banner opens again and you can accept or reject.
If you turn a category off after having allowed it, we delete that category's cookies straight away and the tags stop. Refusing measurement stops Clarity, PostHog, Google Analytics and HubSpot tracking; refusing advertising stops Google Ads and LinkedIn. Withdrawing is as easy as accepting, and it costs you nothing.
You can also delete or block cookies in your browser settings. Every major browser explains how in its own help pages. Keep in mind that this does not tell us your choice, so our banner will ask you again.
Setting optional cookies means processing personal data, so you have rights over that data. You can ask for access to it, correction of it, or erasure of it. You can also object to the processing, ask us to restrict it, and withdraw your consent at any time. Our Privacy policy explains each right and how to use it.
If you are not happy with how we handle your data, you can complain to the Belgian Data Protection Authority at autoriteprotectiondonnees.be.
If you have a question about this policy, write to privacy@elium.com.
Last updated: 30 July 2026.
We use cookies
We use cookies to measure how the site is used, to run the chat, and to see which campaigns bring people here. See our Cookie Policy