Current CRM (Dynamics 365) contract expires 30/06/2026. Sales team reports low adoption (38% daily active usage), data quality issues from manual entry, and no integration with marketing automation. The steering committee requested a replacement recommendation by Q1 2026.
| Option | Pros | Cons |
|---|---|---|
| Salesforce Enterprise | Market leader; deep customisation; strong AppExchange ecosystem | 3× budget; 6-month implementation; requires dedicated admin |
| HubSpot Enterprise | Native marketing integration; faster deployment (8 weeks); higher UX adoption in pilot | Less customisable for complex workflows; smaller partner network in DACH |
| Renew Dynamics 365 | No migration risk; existing integrations maintained | Does not solve adoption or data quality issues; 15% price increase |
Migrate to HubSpot Enterprise. The pilot showed 72% daily active usage (vs. 38% on Dynamics), native marketing integration eliminates the need for a separate tool, and the 8-week deployment fits the contract timeline. The customisation gap is manageable for our current workflow complexity.
Capture decisions as structured records that include the context, options considered, rationale, owner, and expected outcome. This template prevents the recurring pattern where teams revisit decisions because no one remembers what was agreed, who decided, or why.
Try now in EliumA decision log is a structured record of organisational decisions — capturing what was decided, who made the decision, the rationale behind it, and the expected outcome — so teams have a single reference when questions arise later.
Decisions are made in meetings, email threads, Slack conversations, and hallway exchanges. Within weeks, the details fade: people remember the outcome but not the reasoning, or they remember different versions of what was agreed. A decision log captures the record at the point of decision. When someone asks “why did we choose vendor A over vendor B?” six months later, the answer is documented — not reconstructed from memory. Without a log, teams waste time relitigating decisions that were already made.
This template is for teams that make decisions collectively:
The template has two parts: structured metadata fields and the decision record.
Metadata fields classify each decision:
Decision record captures the context:
Capture faster. Paste meeting notes or a Slack thread where a decision was made into Elium’s AI. It identifies the decision, the options discussed, and the rationale — then drafts a structured decision record that the owner reviews rather than writing from notes.
Retrieve smarter. A project manager asks Elium’s AI: “Why did we choose the on-premise deployment model for the Frankfurt data centre?” The AI returns the decision record with the full context, alternatives considered, and rationale — no searching through meeting minutes.
Decisions lose their rationale faster than any other type of knowledge. A month after a decision, teams remember the outcome but not the reasoning. Three months later, someone proposes the alternative that was already rejected — and the cycle restarts. Elium makes decision history searchable: structured records capture the context, and AI retrieves the rationale from a question.
Bouygues Construction — 53,500 employees across 80 countries — uses Elium to centralise knowledge for distributed teams. By documenting decisions alongside operational procedures, they give project teams a reference point that survives personnel changes and ensures continuity across global operations.
Related reading: Read more on our blog
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